Free Website Audit

1. Technical Performance Tests

Focus: speed, stability, and infrastructure

• Page load speed (Time to First Byte, LCP, CLS, INP)

• Core Web Vitals

• Mobile performance vs desktop

• Server response & hosting quality

• Image optimization (format, compression, lazy loading)

• CSS / JavaScript bloat & render-blocking files

• Caching & CDN usage

• Broken pages (4xx/5xx errors)

2. SEO (Search Engine Optimization) Tests

Focus: visibility and rankings

On-Page SEO

• Title tags & meta descriptions

• Header hierarchy (H1–H6)

• Keyword targeting & cannibalization

• Content quality, length, and relevance

• Image alt text

• Internal linking structure

Technical SEO

• Crawlability & indexability

• XML sitemap validation

• Robots.txt rules

• Canonical tags

• Duplicate content

• URL structure

• Redirect chains

Off-Page Signals (High-level)

• Backlink profile health

• Toxic or spam links

• Domain authority comparison

3. User Experience (UX) & Conversion Tests

Focus: usability and business results

• Mobile responsiveness

• Navigation clarity

• Click depth (how many clicks to key pages)

• CTA visibility & clarity

• Form usability and friction

• Readability & visual hierarchy

• Accessibility (contrast, font size, keyboard navigation)

• Trust signals (reviews, SSL, social proof)

4. Accessibility Tests (WCAG Compliance)

Focus: inclusivity & legal risk reduction

• Color contrast ratios

• Alt text for images

• Screen reader compatibility

• Proper label usage for forms

• Keyboard-only navigation

• ARIA roles & landmarks

5. Security Tests

Focus: protection & trust

• SSL certificate status

• HTTPS enforcement

• Mixed content issues

• Outdated plugins/themes (especially CMS-based sites)

• Malware or injected code

• Admin/user permission review

• Backup and recovery readiness

6. Content Audit

Focus: effectiveness and clarity

• Content accuracy & freshness

• Brand voice consistency

• Duplicate or thin content

• Blog performance & topic gaps

• Conversion-focused copy review

• Visual-to-text balance

7. Analytics & Tracking Review

Focus: data accuracy

• Google Analytics / GA4 configuration

• Event tracking (forms, buttons, calls)

• Conversion goals setup

• Tag Manager health

• Spam or bot traffic filtering

• Attribution accuracy

8. CMS & Code Quality Review

Focus: maintainability & scalability

• Theme structure & cleanliness

• Plugin necessity and overlap

• Custom code risks

• Update readiness

• Version control practices

• Performance impact of third-party scripts

9. Competitive Benchmarking (Optional but Valuable)

Focus: market position

• Speed comparison vs competitors

• SEO keyword gap analysis

• Content depth comparison

• UX patterns & best practices

What You Typically Receive After an Audit

• Scorecard or health summary

• Prioritized action list (high → low impact)

• Quick wins vs long-term improvements

• Screenshots, metrics, and tool data

• Recommendations tied to business goals