You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basic components of what goes into effective design, you will gain insight into […]
Category: Marketing
6 Essential Elements of Brand Identity
From the yellow helmet of a construction worker to a bride’s pristine gown, colors are quick to convey important information. Their strong and immediate impact make color palettes a crucial component of any business’s branding efforts. The color scheme you’ll assemble for your brand will play a key role across your various marketing assets – […]
Free Guide To Creating a Facebook Company Page
Step by Step with Images Ever wonder how to create a Facebook Business Page? Download this free step-by-step guide to get started using Facebook to market your business today! […]
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The Buyer’s Journey
Today’s buyer is more informed than ever before, thanks to the vast amount of information available at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics are no longer effective the way they used to be. […]
Why Should I Outsource My Marketing Services?
If you have a business, you need customers…plain and simple. Without customers, there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and all the myriad of tasks that we do as business owners. Getting those customers is one of the biggest challenges […]
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3 Essential Ways To Build Online Customer Trust
The rise of technology has invited a fall in consumer trust. As the regulations that govern the internet evolve and threaten the safety of online users’ personal information, more and more individuals are engaging the digital world with increasing suspicion and hesitance. Just as we closed the door on 2017, the FCC voted to repeal […]
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A New Year A New Website? 10 reasons to redesign your website.
As a business owner, you must understand the importance of your website. Your web presence can be one of your most valuable tools to connect with customers, build credibility and drive more business. Understanding you have a problem, but not knowing where to start is common. Because of this common challenge, we have created seven […]
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What is Content Marketing?
Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to […]