Clouse Designs | Web & Graphic Design | Content Marketing

Why Hiring a Professional Designer Is an Investment—Not an Expense

good design vs bad design

In business, first impressions are rarely second chances. Long before a customer reads your copy, understands your offering, or visits your website, they’ve already formed an opinion—based entirely on design. Professional design isn’t about making things “look pretty.” It’s about clarity, credibility, and communication. When design is done well, it works quietly in the background, […]

Content Marketing: What It Is and Why You Need It

Blog Banner for Website Content

Content Marketing: What Is It and Why Do I Need It? In today’s digital-first world, people don’t want to be sold to—they want to be helped, informed, and inspired. That’s where content marketing comes in. Whether you’re a small business owner, entrepreneur, or part of a growing brand, content marketing is one of the most […]

5 Essential Components of Email Design

You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basic components of what goes into effective design, you will gain insight into […]

6 Essential Elements of Brand Identity

From the yellow helmet of a construction worker to a bride’s pristine gown, colors are quick to convey important information. Their strong and immediate impact make color palettes a crucial component of any business’s branding efforts. The color scheme you’ll assemble for your brand will play a key role across your various marketing assets – […]

The Buyer’s Journey

man using smartphone on chair

Today’s buyer is more informed than ever before, thanks to the vast amount of information available at their fingertips. Because of this, the balance of power has shifted from the sales rep to the buyer in most sales conversations. This is why pushy sales tactics are no longer effective the way they used to be. […]

Why Should I Outsource My Marketing Services?

If you have a business, you need customers…plain and simple. Without customers, there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and all the myriad of tasks that we do as business owners. Getting those customers is one of the biggest challenges […]

3 Essential Ways To Build Online Customer Trust

building trust online - clouse designs

The rise of technology has invited a fall in consumer trust. As the regulations that govern the internet evolve and threaten the safety of online users’ personal information, more and more individuals are engaging the digital world with increasing suspicion and hesitance. Just as we closed the door on 2017, the FCC voted to repeal […]

What is Content Marketing?

Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to […]